Bold storytellers, this one’s for you…
Chery is inviting emerging filmmakers to bring its forward-looking spirit to life in a powerful 45-second short film. Under the theme “45 Seconds For The Road Ahead,” creators are encouraged to interpret what the road ahead really means.
Not a car commercial - a creative brief with room to move.
Think progress. Possibility. Innovation. Momentum. Optimism. Movement. Literal or metaphorical, the choice is yours.
The competition opens Sunday 22nd February and runs until Tuesday 31st of March - giving you plenty of time to get creative.
What Chery Is Looking For:
Films that:
• Capture a strong sense of forward motion and future thinking
• Reflect ambition, resilience and modern confidence
• Feel contemporary, dynamic and emotionally engaging
• Interpret the brand in bold, imaginative and unexpected ways
The format is tight and short.
However the creative runway is wide open.
HOW TO ENTER
Create and finalise your film, then upload it to YouTube as an unlisted video and provide the unlisted link below.
Optional Production Support:
Filmmakers will have access to b-roll footage of the Chery TIGGO 9 Super Hybrid to incorporate if helpful. Use of this footage is completely optional. Original interpretations are strongly encouraged.
Where Your Film Could Go
Selected films will be showcased across Tropfest’s national social channels, putting emerging talent in front of a broad audience.
The winning film will be integrated into Chery’s official marketing activity, with the filmmaker receiving a $5,000 rights fee.
This is more than exposure- it’s the chance to create work that moves from festival energy to national brand platform.
In 45 seconds, show us the road ahead.
KEY DATES
Entries open: 22 February 2026
Entries close: 31 March 2026
Winners will be announced shortly after on Tropfest’s social media channels and notified by telephone / email. See Terms and Conditions for more information.
Participation in the Chery Filmmaker Challenge is subject to full Terms & Conditions.
Tropfest - stories that connect us.
THANKS TO OUR PaRTNER For the Chery Filmmkaer Challenge
Official Automotive Partner
